The Fairtrade Foundation licenses the FAIRTRADE Mark to
products which meet internationally recognised standards.
The Wicked Coffee Company has signed the Foundation’s
Licence Agreement, which provides a licence to use the Mark
and to distribute Fairtrade products. We are independently
audited.
Our primary aims are to raise awareness of the FAIRTRADE
Mark, to deepen understanding of the Mark and to increase
our sales of Fairtrade certified products. We produce promotional
material such as posters, whilst also using the Foundation’s
own material, to raise awareness and to promote product
sales.
Each year in March we support the Fairtrade Fortnight,
when clients across the country are supported by us to promote
Fairtrade. We are supported in this work by our suppliers
and the Fairtrade Foundation.
In conjunction with our suppliers we are working to introduce
new Fairtrade products and to update the standards for existing
products.
