The Wicked Coffee Company
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Support

Whichever of our beverage services you choose to operate, you can be sure that the Wicked Coffee Company will help you to ensure that it is delivered successfully by offering a full range of support services. With over fifty years of combined experience in the fields of catering, hospitality and financial management, we are well placed to advise on any issues that you may face.

Training and Support provided by Wicked Coffee

Our Business Support Managers provide national cover and can initially assist with:

  • Beverage selection and menu design
  • Machine and service recommendations
  • Sourcing of suppliers
  • Staff recruitment and training
  • Financial management
  • Health and safety training
  • Marketing support

For clients requiring a high level of ongoing support a complete Business Management Package can be provided.

Training

Experience has shown us that the quality of service delivered in the hospitality business depends on the calibre of staff and the training they receive. At the Wicked Coffee Company we go to great lengths to anticipate your service and equipment needs, together with the capabilities of your staff. We can then design an individual training programme that will enable us to provide you with properly trained and motivated staff capable of meeting your service demands and providing your customers with the coffee experience they deserve.

The Wicked Coffee Training Programme covers topics including:

  • Background to the world of coffee; the growing and production process
  • Fairtrade and its benefits to coffee growers
  • Storage and preparation of perfect coffee
  • The Wicked Coffee Company product range
  • Operation, cleaning and maintenance of machinery
  • Customer care training
  • The importance of never having disappointed customers
  • Comprehensive business training relevant to the operation of a Wicked Café.

Turn your staff into skilled, confident baristas offering the best possible service!

Promotion

Once you are up and running we’ll continue to support you with special promotions designed to appeal to customers and stimulate repeat purchase.

The Wicked Coffee Company has a carefully planned promotional calendar packed with ideas for seasonal offers based around dates such as Valentine’s Day, Fairtrade Fortnight, sporting events, summer and winter. Clients can take advantage of these great opportunities to increase sales. We send out details of all promotions at least one month prior to the start date and provide appropriate point-of-sale material to raise awareness. We also produce a Wicked Offer Guide with information on other general promotions you can run for your customers. We are also able to supply clients with a wide range of branded promotional material to promote business including A boards, menus, posters and much more.

The Wicked Coffee Company’s great training, constant promotions and quality merchandising ensure you maximise your sales.

 
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