The Fairtrade Foundation licenses the FAIRTRADE Mark to products which meet internationally recognised standards. The Wicked Coffee Company has signed the Foundation’s Licence Agreement, which means that after an independent audit we have been provided with a licence to use the Mark and to distribute Fairtrade products. Fairtrade aims to alleviate poverty and encourage sustainable development by ensuring that disadvantaged farmers and workers in developing countries get a better deal through the use of the international FAIRTRADE Mark.
At The Wicked Coffee Company we aim to raise awareness of Fairtrade and increase sales of Fairtrade-certified products by producing our own promotional material, such as posters, and also using the Foundation’s own material to promote product sales. Each year we support Fairtrade Fortnight by encouraging our clients to promote Fairtrade products. We are helped in this effort by our own suppliers and the Fairtrade Foundation. In conjunction with our suppliers we are always working to introduce new Fairtrade products and update the standards for existing products.
For more information on the Fairtrade Foundation visit www.fairtrade.org.uk