Wicked But Fair

but-fairThe Wicked Coffee Company has always been totally committed to ethical trading, sourcing almost all of its coffee, tea, sugar and hot chocolate from Fairtrade producers.

We haven’t just jumped on the bandwagon; our ‘Wicked but Fair’ policy is the reason why many of our customers choose us as a trusted supplier of Fairtrade products.

Through our close working relationship with the Fairtrade Foundation we are able to access full producer reports to see exactly how the Fairtrade premium makes a difference. You can read the producer reports below to find out more about the plantations where we source our coffee for our Italian Roast and Diavolo espresso beans. By clicking through to the reports, you’ll read about the difference sourcing Fairtrade makes to the farmers and their communities.

Meet Our Producers

Click to view a PDF of each producer profile.

Fairtrade is about better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world.

The Fairtrade Foundation licenses the Fairtrade Mark to products which meet internationally recognised standards. The Wicked Coffee Company has signed the foundation’s License Agreement which means that after an independent audit we have been provided with a licence to use the Mark and to distribute Fairtrade products. Fairtrade aims to alleviate poverty and encourage sustainable development by ensuring that disadvantaged farmers and workers in developing countries get a better deal through the use of the Fairtrade Mark.

At the Wicked Coffee Company we aim to raise awareness of Fairtrade and increase sales of Fairtrade certified products by using materials available from the foundation to promote product sales. Each year we support ‘Fairtrade Fortnight’ by supporting and encouraging our clients to promote Fairtrade products. We are helped in this effort by our own suppliers and the Fairtrade Foundation. In conjunction with our suppliers we are always working to develop and introduce new Fairtrade products.

For more information on the Fairtrade Foundation, please visit their website

You can read or download the Fairtrade Foundation’s strategy for 2016-20 here. This includes details of how the strategy impacts on the United Nations Global Goals for Sustainable Development.